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Background 

Tabula (formerly TracMap) empowers farmers, growers and those who manage productive land to care for it, safeguard its value and increase its productivity using a GPS-guided job management system for spreading, spraying and compliance. 
 

My work 

I worked on this account at Auckland agency, Lion’s Share. In 2022, TracMap rebranded and changed its name to Tabula. Along with a new name, new brand architecture and a new visual identity, we were tasked with creating a strong gallery of brand images. Check out the scope of my work on this account below. 

 

  • Creative direction for new brand photography 

  • Art director at on-location photoshoots 

  • Contributor to website copy.

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