Background
Tāmaki (Glen Innes, Panmure, Pt England) is home to proud and diverse communities with strong connections to whenua. Over 20 years, the Tāmaki Regeneration Company (TRC) will transform these neighbourhoods with new, healthy homes and amenities - supporting local communities to flourish and grow.
My work
I worked on the Tāmaki Regeneration account at Auckland agency, Lion’s Share. At the end of a tough Covid year in 2021, we launched Awhi Tāmaki - a multi-channel campaign created to support local businesses in the regeneration area. Check out the scope of my work as Creative Lead on this campaign below.
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Campaign strategy & creative ideation
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Copywriting for all campaign creative including motion graphics, landing page, video production, social and EDM, OOH assets, POS, digital news stories and print
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Creative direction for illustration assets and campaign photography.