Background
Tāmaki (Glen Innes, Panmure, Pt England) is home to proud and diverse communities with strong connections to whenua. Over 20 years, the Tāmaki Regeneration Company (TRC) will transform these neighbourhoods with new, healthy homes and amenities - supporting local communities to flourish and grow.
My work
I worked on the Tāmaki Regeneration account at Auckland agency, Lion’s Share. In 2022, our client partner tasked us with creating a digital engagement campaign inviting the local community to share their ideas and help shape the future of Tāmaki via a social pinpoint map. Check out the scope of my work as the Creative Lead on this campaign below.
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Creative ideation & planning
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Creative direction for campaign graphics and illustration
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Copywriting and execution of digital and print campaign assets.