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Background
Map Maker sits within Staete Landt Vineyard's portfolio of Marlborough wines. In 2022, their new brand strategy set about to split the Map Maker brand from the rest of the Staete Landt range and re-target it to a younger audience in California, USA.
My work
Working with boutique Auckland agency Plush Creative, I was tasked with creating a stand-alone Map Maker brand story and full copy for an experiential website. The storytelling and messaging were crafted to align with millennial values and remap the journey to New Zealand wine.
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