Background
Kāinga Ora is the government agency responsible for housing in Aotearoa. Working alongside their stakeholder partners, Kāinga Ora is delivering quality, affordable homes and communities for New Zealand's growing population across six new urban developments. One of these neighbourhoods is centrally located in Mount Roskill, Auckland.
My work
I worked on Kāinga Ora’s Roskill Development portfolio at Auckland agency Lion’s Share. Halfway through 2022, we started planning an ‘always on’ campaign called Postcode Envy. The purpose of the campaign was to raise awareness about the many benefits of living in a regenerated Roskill neighbourhood and to drive home sales. Check out the scope of my work as the Creative Lead on this campaign below.
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Campaign strategy, planning & creative ideation
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Creative Lead & copywriter for key campaign deliverables including landing pages and video assets
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Creative direction for campaign photography executed by Truestock.