Background
Allpress Olive Groves is the next craft and hospitality mission from Mike Allpress, founder of the iconic Allpress Espresso brand. This new, visionary and multifaceted start-up, based on Waiheke Island aspires to bring the unique flavours of Waiheke provenance to the world.
My work
Working project-by-project, Allpress Olive Groves wanted an in-house Creative Lead to help establish key storytelling pillars and develop an authentic tone of voice for the brand.
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Brand planning & strategy
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Copywriting for website, product packaging, POS, print and digital sales campaigns (social, Google network and EDM)
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Art direction - visual identity development and new season product photography
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Art direction - Allpress Olive Groves stays brand photography.